As you are aware, Malaysia aims to achieve the status of high-income country by year 2020.
By 2020, Malaysian population will have higher purchasing power and a better quality of life.
This will lead to higher expectations on the food consumed: safe and quality food, health and nutritional food.
Malaysians then are knowledgeable, health conscious and highly concerned about what they eat and how food is produced and processed.
To meet this demand, the Malaysian government is finalizing its new Fourth National Agriculture Policy covering the period 2011 and 2020.
The policy framework is to create value based on consumers’ needs for quality, safety, nutrition, functionality and environmental sustainability.
Most importantly, consumer demand will ensure a viable market for organic products, biodegradable packaging materials, energy-efficient farming and processing techniques.
In view of this development, it may be time for all of us to think about the food we take and how it affects our quality of life.